Management Staff

Donna Hurst
President & CEO

Having served with Synergy since 2003, Donna’s mandate as President is to direct and provide strategic leadership and oversight to the Consulting, Client Services, Accounting, IT, Sales, Marketing, and HR departments. She is committed to drive customer satisfaction while maintaining a reasonable cost structure for the company. Donna has held positions as Accounting Clerk, Accounting Manager, Business Manager, Client Services Director, Senior Consultant, and COO. Donna has over 20 years’ experience with multiple accounting systems in all phases. Her experience includes preparing financial statements, budgeting, report writing, developing and re-engineering business processes, and implementing new accounting systems and procedures. Donna has been involved in the installation, implementation, and support of Dynamics SL software (formerly Solomon) since 1996 and is a Dynamics SL Certified Master.

Stephen J. Toth
CFO & Chief Systems Architect

Steve Toth is an experienced Microsoft senior consultant and has worked as a Senior Project Manager for the last 15 years. Before becoming a financial systems consultant, he held a variety of high-level financial positions. Steve held the Audit Manager’s position with the accounting firm Coopers and Lybrand; served as the CFO of NMR of America, a publicly-traded medical technology company; and was CFO of Assisted Living Concepts, where he managed the company’s IPO on the New York Stock Exchange. He was previously certified as a CPA in both New Jersey and Oregon. Steve has successfully designed and implemented more than 100 Dynamics SL project, distribution, financial, and manufacturing systems.

Jerod Hatley
Chief Technology Officer

Jerod has been in the IT industry for over 20 years with a heavy background in development and SQL server administration. Jerod has developed numerous integrations, custom applications, web applications, and customized Dynamics SL screens in a variety of programming languages. His skillset with multiple languages coupled with his expertise with SQL Server, data structures, and finance make him a key member of Synergy’s solution delivery. Jerod is a Microsoft Certified Professional and holds Microsoft Dynamics SL certifications in Financials, Distribution, Project, Installation, and Configuration. Jerod is also certified in SQL Server Administration and SharePoint.

Michael Camp
VP of Marketing & Business Development

Michael Camp has over 20 years’ experience in marketing including the last 13 years in technology, software, and ERP systems. He has held positions including Director of Marketing, Marketing and Public Relations Manager, Marketing Specialist, and Senior Writer. Michael has a M.S. degree in business. Prior to Synergy, he managed the marketing department at Insynq, Inc., Tacoma, WA, an application service provider. Michael’s experience in ERP sales, outbound and inbound marketing, web and digital design, writing, and developing strategic marketing plans helps him fulfill his responsibility of driving Synergy’s sales department and lead-generation, existing-client marketing, and branding strategies.

Cindy Smith
Director of Client Services

Cindy Smith has a varied background in accounting and distribution including 15 years of accounting experience. She became a Dynamics SL (formerly Solomon) user in 1998 when she helped design and implement a project accounting system. She has done AP, payroll, financial reporting, cost accounting & analysis, purchasing and inventory management. After using Dynamics SL for years she began consulting for Synergy in 2003 with an emphasis on distribution. Cindy is a Dynamics SL Certified Master holding certifications in Financials, Distribution, Project Controller and Payroll.

Angela Hurd
Angela Hurd
Director of Project Management

Angela is a certified Project Management Professional (PMP) with over 14 years of experience in accounting, project management, and ERP implementation. Prior to becoming a Project Manager, she held roles implementing Microsoft Dynamics SL as both a customer and a consultant and can understand the impact of project management from multiple perspectives. Angela spent a few years leading strategic projects with an international retailer, further reinforcing her passion for planning and problem solving. She holds a Bachelors in Accounting and an MBA.

Rob Lloyd
Client Relationship Manager / HR Manager

With 33 years of experience in marketing, training, and business development in the accounting technology area, Rob has been instrumental in helping Synergy achieve its business goals. Rob graduated from Minnesota State University with a degree in Business Administration. He spent 7 years as a national trainer in minicomputer systems and accounting software, 15 years building a successful VAR channel and customer support practice for two national consulting groups, and since 2003, has played a key role in the success of Synergy’s business development and customer support objectives.